Hmmmm … advertise on PPCs and not pay anything? Is that possible? Actually, in theory at least, it is, if you follow the method outlined in the new ebook, Get Google Ads Free

Before I tell you what I thought of the product, I should tell you that this ebook has stirred up a swarm of controversy on some of the popular internet marketing forums. Apparently, some people (most of whom appear not to have purchased the product) were "flaming" the author for what seemed to them an obvious scam.

Having read the book myself, I can tell you there is no "free google ads scam". The method is honest, legal, and legitimate. It's also creative marketing at its best.

Any imbecile knows you can't get away with not paying for your pay per click advertising campaigns, and the author as much as says that on his sales page. He does, however, show you his method for offsetting most or all of his PPC advertising costs in a perfectly legal and ethical manner that the powers that be at PPC search engines certainly would not object to.

Properly implemented, the method should allow most webmasters to dramatically increase their PPC advertising budget, which in the end means more sales and opt-ins to their mailing lists. It's really quite creative, and not that difficult to do.

Author Dr. Jon Cohen clearly outlines how he does it, and how he calculates the particulars needed to pull it off. He even gives you some examples of text and graphic creatives you can use to do this yourself, and lets you "swipe" them for your own use.

It wouldn't be that difficult to create your own variations on what he uses, and I personally would do that, for the purpose of testing what works best on various sites that I might implement this on.

I haven't tested this exact method yet on my own sites, but I have done something similar for the past few years, so I know that the basic method is sound. The nice thing is, once the author opens your eyes to this method, you can use it to offset not only the cost of PPC advertising, and it should also work for funding ezine advertising, or lead generation, to cite a few examples. The same basic method should work for most types of paid advertising campaigns.

I've used CPA offers in a similar way for a couple of years now, and with a little fine-tuning, can pretty much pay the going rate for PPC traffic or opt-ins to my various mailing lists, knowing that I will make back at least as much as I paid for the leads to begin with.

GGAF takes the method to another level that I had not thought of, however, which allows PPC advertisers to have an almost limitless advertising budget.

Get Google Ads Free shows a variation of this technique which should allow someone with a little patience and ingenuity how to offset their PPC advertising costs using OPM (other people's money).

The beauty of the system is its simplicity, and the clarity with which the author presents it, including the formulas he uses for calculating his expenses and income. You do need a small budget to get the ball rolling on your PPC campaigns, but once you establish some momentum and the GGAF method kicks in, your advertising budget is being paid for by the "side revenue" that you bring in.

This book is well-written, logically organized, and enlightening, including clear, easily understood explanations and examples. It starts with a brief explanation of the theory behind the method, and then gives specific examples of how the author has used it on several different sites. He also shows how to use it as an affiliate marketer, selling products you don't own or control.

Unfortunately, Dr. Jon chose to devote the first section of the book to defending himself against his public detractors, which I found distracting and unnecessary, since I wasn't aware of all the controversy surrounding the book until I read about it in his introduction.

Otherwise, I found Get Google Ads Free enlightening, and well worth the money. I could easily earn back what I paid for it in a matter of hours, and I probably will the very first time I use his technique. Nuff said?

By the way, the site has a "closed" affiliate program, but if you purchase, you are automatically invited to become an affiliate, and given an array of tools to market the ebook. The tools are among the very best that I've seen from anyone, and you are even shown how you can use the GGAF method to market the GGAF ebook with little or no advertising cost.

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Technorati Tags: Get Google Ads Free, free google ads scam, pay per click advertising, PPC advertising costs

Most people have never heard of JP Schoeffel, nor had I, until about a year ago. JP is a well-kept secret, so I have mixed feelings about telling people about his products. Part of me wants to tell you how good his stuff is, and part of me wants him to remain relatively unknown so I can exploit what I learn from him and not have any competition while doing so.

Have you guessed that I think highly of his products?

His latest is an ebook titled How To Turn Sites Into Money. Calling this an ebook is an understatement, however. It's a 5 volume course on how to make money from a web site.

You can get a taste of what's in it by downloading a free report on web site monetization

In How To Turn Sites Into Money itself, JP starts out by explaining (with exceptional clarity, I might add) why the "old" method of "made for Adsense" sites simply does not work any more. He then goes on (again, logically and clearly) to explain how to continue to make money with adsense in the new, post Google slap environement, with White Hat sites that are tailored both to the needs of search engine spiders, and to the tastes of human visitors.

"Visitor Sense" is the term JP coined to refer to catering to human visitors. His point is that in the new Web 2.0 environment, visitors want interactive sites, with solid information. He gives you an introduction to how to implement Social Bookmarking, and how to do key word research properly, among other things.

Companion volumes to "How to Turn Sites Into Money" give you an excellent introduction to the very lucrative and relatively unknown world of online lead generation, and also teach you some secrets about how and where to host your web sites for maximum effect if you plan to interlink them. The latter information is equally important in teaching you how to stay away from "bad neighborhoods" when choosing your hosting account.

Finally, Schoeffel explains the "Silo" concept of structuring a web site, and the use of Latent Semantic Indexing as or more clearly than I have ever seen it explained. For those who do not know, LSI is considered by many to be the next wave of changes that are already taking place in how search engines evaluate and rank web sites.

In short, the LSI concept refers to the efforts of search engineers to list sites by evaluating them in the same way that human visitors do, by determining the theme of a site based not only on the main key words, but also on logical "synonyms".

The catch is that "synonyms" here refers not to those found in a dictionary, but those found in the behavior of real world search engine users. If you plan to stay on top of your game, LSI and silo web site structure are must know concepts, and JP is as good as anybody at explaining them clearly.

In case you haven't guessed, I give How To Turn Sites Into Money high marks, both for the quality and volume of information presented, and the clarity with which it is written.

You won't regret buying this course, and you can't beat the price ($47, as of this writing). Grab it while you can!

Technorati Tags: How To Turn Sites Into Money, Latent Semantic Indexing, silo web site structure